Senior Product Marketing Manager
Core
Own and evolve the product marketing strategy for Royal Lounge Casino, defining positioning, messaging, and audience strategy to elevate product visibility and deepen player engagement.
Role type
Senior Product Marketing Manager (Mobile Games)
Builds
Mobile casino game (Royal Lounge Casino) for global players
Domain
Mobile Gaming / Social Casino
Deliverable
product features
Required skills
Mobile game marketing strategy, rebranding and repositioning, cross-functional leadership, player lifecycle management, performance optimization, competitive research, data-driven decision making
Preferred skills
Experience with live game dynamics, test-and-learn frameworks
Technologies
Marketing data platforms, testing frameworks
Responsibilities
Define product positioning and messaging, lead rebranding efforts to optimize top-of-funnel metrics, collaborate with product and user acquisition teams, conduct market and audience research
Seniority
Senior, hands-on IC
