Consumer Insights Lead — Digestive Health (DH)
Core
Strategic business partner transforming consumer, market, and performance data into actionable insights to drive category growth, innovation, and commercial decision-making for the Digestive Health portfolio.
Role type
Senior strategic consumer insights lead (CPG/Healthcare)
Builds
Growth strategies, portfolio direction, and data-driven brand/product decisions for digestive health brands
Domain
Consumer Packaged Goods (CPG) / Healthcare / Digestive Health
Deliverable
dashboards & analysis
Required skills
Strategic business partnering, advanced analytics, stakeholder influence, cross-functional collaboration, agile methodologies, insight storytelling, digital data ecosystem integration
Preferred skills
Advanced degree (Master's/PhD), healthcare/wellness category experience, AI-enabled methodologies, commercial impact mindset, digital transformation passion
Technologies
AI-based methodologies, digital data ecosystems, first-party data sources, social data
Responsibilities
Lead end-to-end consumer and business insights strategy for the DH category; Translate complex data into business-driving recommendations; Partner with Marketing, Innovation, Sales, and Finance to influence strategy; Identify emerging consumer needs and category trends; Champion advanced analytics and agile learning agendas; Lead and develop agency partnerships
Seniority
Senior, hands-on IC with strategic leadership
