Manager, Insights & Business Strategy, GCS
Core
Deliver audience insights and research to help clients understand human behavior and drive communication effectiveness.
Role type
Manager, Insights & Business Strategy
Builds
Audience insights, research projects, and strategic POVs for WPPMedia clients
Domain
Media industry, consumer behavior research
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research methodologies, social listening tools, syndicated data sources, data analysis, presentation skills, team coaching
Preferred skills
Media industry knowledge, cultural trend analysis, Excel proficiency
Responsibilities
Support Business Director in delivering POVs and presentations, deliver bespoke research projects, write research questionnaires, act as trusted advisor to clients, leverage internal data sources, coach junior team members
Seniority
Manager, hands-on IC with team leadership
