Senior Media Planner
Core
Develop client-specific media plans across all channels, execute digital campaigns, and optimize strategies to meet business goals and efficiency targets.
Role type
Senior Media Planner
Builds
Digital media campaigns and strategic media plans
Domain
Digital advertising and media buying
Required skills
Media planning, campaign management, budget compliance, media buying methods (CPM, CPC, CPE, CPA), digital channel expertise (display, mobile, video, paid search, paid social), syndicated tools (PMB, Evaliant, Xpert, Comscore), DFA campaign setup and trafficking, reporting tools (DFA, Omniture, Webtrends, Google Analytics)
Preferred skills
Strategic decision making, client communication, project management, team leadership
Technologies
PMB, Evaliant, Xpert, Comscore, DFA, Omniture, Webtrends, Google Analytics, Microsoft Office Suite
Responsibilities
Develop holistic media plans, present recommendations to clients, oversee campaign execution from briefing to reporting, optimize campaigns strategically, track expenditures for budget compliance, manage client requests and plan changes, collaborate with performance teams
Seniority
Senior, hands-on IC