Social Media Strategist
Core
Develop and execute global social media strategies for CUPRA, translating digital culture and audience insights into actionable brand opportunities.
Role type
Senior Social Media Strategist
Builds
Global social media strategies and brand positioning
Domain
Automotive marketing / Digital strategy
Deliverable
product features
Required skills
Social media strategy, Digital strategy, Cultural intelligence, Audience analysis, Strategic frameworks, Critical thinking, Data synthesis, Stakeholder presentation, Global brand experience, Platform expertise
Preferred skills
Experience with global automotive brands, Advanced English proficiency
Technologies
Social media platforms (Instagram, TikTok, X, LinkedIn, etc.)
Responsibilities
Develop social strategies aligned with brand positioning; Identify cultural shifts and audience behaviors; Transform insights into strategic recommendations; Evaluate social media initiatives against brand objectives; Collaborate with creative and data teams; Present and defend strategic decisions to stakeholders.