Digital Planner
Core
Junior Digital Media Implementer responsible for setting up, managing, and monitoring paid media campaigns across platforms like Google Ads, Meta, TikTok, and LinkedIn.
Role type
Junior IC digital media operations specialist
Builds
Paid media campaigns and operational dashboards for client media investments
Domain
Digital advertising and media operations
Required skills
Campaign setup and traffic management, Audience segmentation, Creative and copy quality control, Budget pacing and monitoring, Basic A/B testing support, Data extraction and reporting
Preferred skills
Google Analytics (GA4) familiarity, UTM and attribution concepts, Google Skillshop or Meta certifications, Intermediate Excel/Sheets
Technologies
Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, Google Analytics (GA4), Microsoft Excel, Google Sheets
Responsibilities
Configure and traffic campaigns on ad platforms, Manage audience segmentation and creative assignments, Perform pre-launch quality checks on creatives and links, Monitor daily campaign delivery and budget pacing, Support senior specialists in A/B testing, Extract metrics and update performance dashboards
Seniority
Junior, entry-level trainee