Associate Director, SEM
Core
Lead and own day-to-day Paid Search operations, providing strategic direction and leadership for digital communication plans.
Role type
Associate Director, Paid Search
Builds
Effective and advanced communication plans for client accounts
Domain
Digital marketing, Paid Search
Required skills
Paid Search management, Team leadership, Client relationship management, Strategic planning, Budget and accounting oversight, Performance analysis
Preferred skills
Experience with Analytical Tools, Search Engine Desktop Tools, Training and developing junior team members
Technologies
Google Analytics, Web trends, Omniture, Google AdWords Editor, Bing Ads Editor
Responsibilities
Manage search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance; Develop positive relationships with the search community, vendors and Directors; Interface and present to senior clients; Train, motivate and develop Search Managers, Senior Associates and Associates; Develop and write up standard methodologies for improving operational efficiencies; Keep senior management apprised of key client opportunities, potential risks and other key nuances
Seniority
Senior, hands-on IC with team management