21GRAMS- Medical Copywriter
Core
Medical Copywriter creating medically sound, strategically sharp, and emotionally resonant copy for healthcare/pharma advertising campaigns across HCP, patient, caregiver, and DTC audiences.
Role type
Mid-level Medical Copywriter (Healthcare Advertising Agency)
Builds
Websites, digital banners, emails, sales materials, patient education, videos, social, and other omnichannel assets for pharma/biotech clients.
Domain
Healthcare / Pharmaceutical Advertising
Deliverable
product features
Required skills
Conceptual thinking, copywriting craft, brand voice development, translating complex clinical data into clear messaging, regulatory compliance knowledge, cross-functional collaboration, strategic planning, audience analysis, competitive landscape understanding, regulatory review process familiarity.
Preferred skills
AI adoption, innovation in healthcare marketing, emerging creative formats, data-driven decision making.
Technologies
Microsoft Office, common research tools/platforms
Responsibilities
Write copy for healthcare/pharma advertising campaigns; Translate complex clinical data into engaging on-brand messaging; Develop copy for websites, digital banners, emails, and social assets; Partner with Art Directors and creative teams on campaign concepts; Ensure copy aligns with brand strategy and compliance; Work with Medical/Scientific leadership for accuracy; Present concepts and incorporate feedback; Review and refine copy for clarity and consistency.
Seniority
Mid-level, hands-on IC
