Director, Strategy & Insights
Core
Senior strategic leader responsible for turning audience, category, cultural, and performance intelligence into clear growth strategies for clients.
Role type
Senior IC strategy director (media & communications)
Builds
Integrated communications strategies, strategic recommendations, and measurement frameworks for key client businesses
Domain
Media, advertising, consumer insights, and brand strategy
Deliverable
product features
Required skills
Strategic planning, consumer and cultural insight synthesis, qualitative and quantitative research methods, stakeholder management, cross-functional leadership, storytelling and presentation, team coaching, commercial judgment
Preferred skills
Data visualization, AI-enabled research tools, collaborative planning tools
Technologies
MRI-Simmons, YouGov, GWI, Comscore, Nielsen, Kantar, Pathmatics, social listening platforms, Microsoft PowerPoint, Microsoft Excel
Responsibilities
Lead development of integrated media and communications strategy; translate marketing objectives into strategic choices and measurement frameworks; turn complex research into focused growth stories; serve as trusted strategic partner to senior client stakeholders; design and facilitate strategy workshops; partner with analytics and creative teams; develop audience frameworks and segmentation; establish learning agendas and KPIs; lead strategic contributions to new business pitches and major campaigns; coach and develop strategists and managers
Seniority
Senior, hands-on IC with leadership responsibilities
