Director, Media Activation, GCS
Core
Lead digital strategy and implementation planning for a portfolio of iconic beauty brands, connecting brand-building ambition with in-market activation using data and technology.
Role type
Senior IC Director, Media Activation
Builds
Integrated digital roadmaps and commercial plans for D2C growth across Search, Social, and Programmatic channels
Domain
Beauty / Direct-to-Consumer / Digital Media
Deliverable
product features
Required skills
Cross-channel performance planning, D2C strategy, Digital transformation leadership, Audience-centric portfolio planning, Data forecasting and modeling, Stakeholder leadership
Preferred skills
Experience in luxury/prestige/volume beauty brands, AI-enabled capability, Test-and-learn culture design
Technologies
GA4, AdTech platforms, Forecasting tools
Responsibilities
Lead the evolution of the Implementation Planning offer, Develop integrated digital roadmaps across Search/Social/Programmatic, Assess digital maturity and create growth roadmaps, Design and embed a rigorous testing agenda, Define and engage high-value beauty audiences using multi-party data strategies, Partner with Strategy, Comms, Activation, and AdTech teams
Seniority
Senior, hands-on IC