Senior Analyst, Ad Monetization
Core
Analyze ad performance and player behavior to optimize ad monetization strategies, design A/B tests, and build dashboards to drive revenue and product improvements in mobile games.
Role type
Senior data analyst (ad monetization)
Builds
Actionable insights for product and revenue strategy, A/B test evaluations, and performance dashboards
Domain
Mobile gaming, advertising technology
Deliverable
dashboards & analysis
Required skills
SQL, data modeling, A/B testing design, statistical analysis, ad tech mechanics (mediation, programmatic, rewarded video, SSPs/DSPs), data visualization (Looker, Tableau)
Preferred skills
Experience in gaming or mobile app ecosystem, understanding of player experience vs. revenue trade-offs
Technologies
SQL, Looker, Tableau
Responsibilities
Analyze ad performance and player behavior to identify optimization opportunities; Conduct deep-dive investigations into ad monetization trends and KPIs; Design, monitor, and interpret A/B tests and experiments; Build and maintain dashboards for stakeholder performance tracking; Partner with Product and Finance teams to ensure forecast accuracy and data consistency.
Seniority
Senior, hands-on IC
