Sr. Director, Product Marketing & Content
Core
Sr. Director owning product storytelling, go-to-market strategy, and content creation for an AI-powered HCP engagement platform.
Role type
Sr. Director, Product Marketing & Content
Builds
Agentic AI commercialization platform connecting life sciences companies with physicians
Domain
Healthcare technology / AI / Life Sciences
Deliverable
product features
Required skills
Product positioning, storytelling, go-to-market strategy, content strategy, sales enablement, account-based marketing, market intelligence, cross-functional leadership, creative direction
Preferred skills
AI/enterprise SaaS/healthcare tech experience, experiential marketing, technical fluency in complex platforms
Technologies
Agentic AI platforms, HCP engagement engines
Responsibilities
Develop product narratives and value propositions; build product launch roadmaps and GTM strategies; create high-value content across the funnel; partner with sales for enablement; execute account-based marketing; lead experiential product demonstrations; collaborate with design on visual assets; conduct market intelligence analysis
Seniority
Senior, hands-on IC with strategic leadership
