Digital Commerce Key Account Manager
Core
Drive sustainable and profitable growth across key e-Commerce platforms (e.g., Coupang, Naver) by leading strategic account management, optimizing digital shelf, and leveraging data-driven insights.
Role type
Senior Key Account Manager (Digital Commerce)
Builds
End-to-end business performance for consumer health brands on major Korean e-commerce platforms
Domain
FMCG / Consumer Health / Digital Commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic account management, SKU strategy, sales forecasting, data analytics, negotiation, cross-functional collaboration, digital merchandising, budget management
Preferred skills
Experience with Korean e-commerce platforms (Coupang, Naver), FMCG industry background, digital marketing analytics
Technologies
Coupang, Naver, digital merchandising tools, performance analytics platforms
Responsibilities
Manage brand and category performance (sales, market share); Develop SKU strategy (assortment, pricing, lifecycle); Analyze category trends and competitor activities; Manage trade investment funds; Develop sales forecasts; Provide data-driven recommendations for pricing and promotions; Build relationships with platform buyers and execute Joint Business Planning; Optimize product visibility and digital merchandising; Collaborate with e-distributors for supply flow.
Seniority
Senior, hands-on IC
