Marketing Lead – Enterprise Warehouse Robotics
Core
Build and run the marketing engine for enterprise sales of autonomous mobile robot (AMR) fleets delivered as robotics-as-a-service (RaaS) to large 3PLs, retailers, and distributors.
Role type
B2B enterprise marketing lead (demand generation, product marketing, events)
Builds
Qualified pipeline and closed revenue for AMR fleets via RaaS model
Domain
Robotics, warehouse automation, supply chain technology
Required skills
B2B enterprise marketing, demand generation, account-based marketing (ABM), product marketing, paid media, email marketing, content marketing, event management, sales enablement, marketing automation, CRM management, budget management, copywriting
Preferred skills
Supply chain technology background, warehouse automation experience, robotics experience, RaaS or subscription model experience, EMEA market experience
Technologies
HubSpot, Marketo, Salesforce
Responsibilities
Build and run demand generation and ABM programs; Own the marketing funnel end to end; Run paid, email, content, webinar, and digital programs; Own positioning and messaging for AMR offering; Build the sales toolkit; Capture customer testimonials and keep website content current; Plan and execute trade show presence; Organize customer site visits and field events; Select and manage agencies and contractors; Collaborate with sales on target accounts and pipeline goals.
Seniority
Senior, hands-on IC
