Pessoa Analista de Mídia Sênior - Performance/Branding
Core
Senior Media Analyst responsible for managing performance and branding digital campaigns, analyzing data, and optimizing results for clients.
Role type
Senior Media Analyst (Performance/Branding)
Builds
Digital media campaigns across Google Ads, Meta Ads, TikTok Ads, DV360, and Pinterest
Domain
Digital Marketing / Media Buying
Required skills
Performance campaign management, Branding campaign management, Data analysis, A/B testing, Budget management, Team mentoring, Client presentation, Cross-functional collaboration
Preferred skills
Knowledge of media metrics (CPA, CPL, CTR), Proficiency in Google Workspace or Microsoft Office
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, Pinterest, Google Workspace, Microsoft Office
Responsibilities
Develop and implement digital media strategies aligned with business objectives, Manage performance and branding campaigns, Monitor and optimize campaigns to maximize results, Track budget rhythms and goal achievement, Create performance reports and present results to management and clients, Mentor junior and full analysts, Participate in client meetings and maintain relationships with agencies and internal teams, Collaborate with creative, planning, and BI teams
Seniority
Senior, hands-on IC with team development responsibilities