Senior Manager Web Marketing
Core
Own the web roadmap, drive CRO/experimentation, manage CMS, analytics, and compliance for a high-traffic SaaS website serving 65,000 practitioners.
Role type
Senior Manager Web Marketing (Hands-on IC with strategic oversight)
Builds
A unified cloud suite of medical office software (practice management, EHR, patient engagement) serving 65,000 practitioners across 14,000 practices.
Domain
HealthTech / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Web marketing strategy, A/B testing & CRO, WordPress management, GA4 analytics, Marketing automation (HubSpot/Marketo), Privacy compliance (GDPR/CCPA), SEO/GEO, Server-side tagging, AI tool usage
Preferred skills
SaaS/Healthcare domain experience, B2B complex buying journey knowledge, Agency/freelance management, Martech migration experience
Technologies
WordPress, GA4, HubSpot, Marketo, Optimizely, VWO, OneTrust, Cookiebot, Google Tag Manager, Claude, ChatGPT
Responsibilities
Build and maintain a prioritized website roadmap balancing business goals and technical debt; Design, launch, and analyze A/B and multivariate tests to improve conversion; Serve as primary owner of the WordPress environment overseeing page builds and governance; Configure and maintain GA4 reporting and funnel analysis; Manage consent platforms and ensure GDPR/CCPA compliance; Partner with SEO/GEO and paid media teams on site architecture and tracking; Leverage AI tools for content drafting, testing variants, and reporting synthesis; Mentor junior web marketers and set standards for QA and accessibility.
Seniority
Senior, hands-on IC with management responsibilities
