B2B Marketing Manager, Content & Social
Core
Build an always-on B2B content engine and social-first content programs for Square's B2B audience, focusing on thought leadership, customer storytelling, and industry insights.
Role type
B2B Marketing Manager (Content & Social)
Builds
Content calendars, social content franchises, thought leadership pieces, and customer case studies for Square's B2B verticals.
Domain
B2B Marketing, Fintech, Commerce, SaaS
Deliverable
product features
Required skills
B2B content strategy, social-first content creation, thought leadership development, customer storytelling, content calendar management, AI tool integration, cross-functional collaboration, project management, brand voice judgment.
Preferred skills
Fintech/tech industry experience, executive thought leadership, agency/freelancer management, short-form video production, social analytics.
Technologies
AI tools for content ideation, mapping, repurposing, and workflow automation.
Responsibilities
Build and manage an always-on B2B content calendar; execute social-first content formats and original franchises; create content programs highlighting industry POV and customer stories; identify storytelling opportunities across priority verticals; develop thought leadership content; support customer storytelling and case studies; translate business priorities into content concepts and distribution plans; use AI tools to support content development and build repeatable workflows; manage content production workflows from concept to launch; track performance and refine topics based on insights.
Seniority
Mid-Senior, hands-on IC