Director, Content Marketing
Core
Rebuild and lead the content marketing program (brand, thought leadership, social, community) for an AI-first ecommerce helpdesk platform, focusing on enterprise buyers and AI-powered production workflows.
Role type
Director, Content Marketing (Hands-on IC with team leadership)
Builds
Content strategy, editorial calendars, AI-powered content workflows, and amplified brand presence across social, search, and community channels.
Domain
SaaS / Ecommerce / AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content marketing strategy, AI tool integration (Claude Code, Cortex), SEO/AEO fundamentals, enterprise buyer persona targeting, program building, hiring/management, prompt engineering, brand voice definition
Preferred skills
Shopify/ecommerce ecosystem experience, upmarket brand perception evolution, LLM/AEO content strategy
Technologies
Claude Code, Cortex, ChatGPT, Granola
Responsibilities
Own content marketing strategy and execution; build AI-powered workflows to accelerate content production; optimize presence on social, search, and AI answer platforms; create content for enterprise decision-makers; translate customer insights into content programs; partner with demand gen and PMM; hire and manage a social/community teammate
Seniority
Director, hands-on IC with team leadership