Growth Marketing Manager, Online Events
Core
Architect and scale a category-defining online events machine to drive registrations, conversions, and revenue for students and parents in medical, legal, business, and college studies.
Role type
Senior Growth Marketing Manager (Online Events)
Builds
A scalable ecosystem of webinars, masterclasses, and panel discussions across multiple brands
Domain
EdTech / Admissions Coaching
Required skills
Event strategy, content development, webinar hosting/moderation, team building, growth marketing, data analysis, AI tool usage, design aesthetic judgment
Preferred skills
Experience in education/test-prep/admissions, HubSpot proficiency, offline event planning
Technologies
GoToWebinar, Zoom, HubSpot, AI tools, UTM tracking
Responsibilities
Develop full content calendars and test new event formats; Host events and build presentation decks; Manage technical logistics and QA for webinars; Drive event promotion via email, social, and paid channels; Build SOPs, templates, and automation workflows; Hire, train, and manage moderators and presenters
Seniority
Senior, hands-on IC transitioning to team leadership