Principal Marketing Analyst
Core
Building the measurement system, KPIs, and reporting foundation for marketing analytics to drive growth for a SaaS medical practice management platform.
Role type
Principal Marketing Analyst (Individual Contributor)
Builds
Marketing measurement frameworks, KPI definitions, Power BI reporting layers, and data models for a new product-led motion.
Domain
HealthTech / SaaS / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Power BI development (DAX, data modeling), Marketing analytics (funnel, lifecycle, paid media), Data troubleshooting, Stakeholder communication
Preferred skills
SaaS/Healthcare experience, Python, Cloud data platforms (Starburst, Snowflake), Marketing automation (Marketo), CRM (Salesforce), Martech migration experience
Technologies
Power BI, SQL, Starburst, GA4, Python, Salesforce, Marketo
Responsibilities
Define core marketing KPIs and reporting logic; Build reusable semantic and report-layer models; Analyze marketing performance across the funnel; Troubleshoot end-to-end marketing data; Design experiments and attribution models; Partner with data engineers to modernize the data stack.
Seniority
Principal, hands-on IC