Campaign Manager
Core
Manage end-to-end execution of influencer and social marketing campaigns for global brands, from conceptualization to delivery.
Role type
Campaign Manager (Influencer & Social Marketing)
Builds
Influencer programmes and social campaigns driving awareness, engagement, and conversions.
Domain
Marketing / Advertising / Influencer Marketing
Deliverable
product features
Required skills
Influencer marketing strategy, influencer identification and selection, relationship management, contract negotiation, creative brief management, project timeline management, budget oversight, performance monitoring
Preferred skills
Understanding of social metrics (impressions, reach, engagements), ability to delegate and prioritize under pressure
Technologies
WPP Open, Open Intelligence
Responsibilities
Develop influencer marketing strategies and campaign plans; Identify and select suitable influencers; Cultivate and maintain relationships with influencers; Negotiate and secure influencer partnerships; Provide creative briefs and review influencer-generated content; Coordinate content approvals with clients; Create and manage project timelines; Oversee campaign budgets; Monitor campaign performance and provide optimization recommendations.