Global Media Planning Lead H/F - CDI
Core
Senior leader responsible for driving media excellence, communications-planning excellence, and operational quality across B2C and B2B activities for global financial services/insurance clients.
Role type
Senior IC media planning lead
Builds
Global communications plans, campaign frameworks, and market guidance for B2C/B2B campaigns
Domain
Media planning, advertising, financial services/insurance
Required skills
Strategic media planning, audience strategy, channel architecture, investment allocation, campaign framework development, team leadership, client partnership, market collaboration, media effectiveness measurement, creative-media integration
Preferred skills
Media innovation, emerging channels, digital ecosystems, content partnerships, econometrics, brand tracking
Technologies
WPP Open, Open Intelligence
Responsibilities
Lead development of best-in-class global communications plans for B2C and B2B priorities; Drive translation of client objectives into clear communications/media objectives and activation approaches; Develop and maintain global communications-planning frameworks and implementation guidelines; Partner with Global Strategy Lead and external Creative Agency to ensure strategic alignment; Lead planning relationship with regional and local market teams across Europe, Asia, and Latin America; Champion media effectiveness by partnering with data and analytics teams to follow KPIs and optimize future planning; Act as a trusted senior partner to client's global media stakeholders.
Seniority
Senior, hands-on IC