Associate Director, Implementation Planning, UK
Core
Drive day-to-day excellence in cross-channel media planning and activation, translating client strategies into detailed implementational plans across digital, audio, VOD, and AV media to ensure seamless execution and measurable brand/performance outcomes.
Role type
Senior IC Associate Director, Media Planning & Implementation
Builds
Integrated media roadmaps and activation plans aligned with OASIS framework
Domain
Digital Marketing / Media Buying / Advertising
Deliverable
product features
Required skills
Cross-channel media planning, Client relationship management, Data analysis & optimization, Media testing frameworks, Team leadership & mentorship, Strategic translation of high-level goals
Preferred skills
AI-driven optimization tools, WPP Open platform proficiency, Advanced analytics
Technologies
WPP Open, WPP Open Intelligence, Media buying platforms
Responsibilities
Provide direct line management and mentorship for junior team members; Act as primary day-to-day client connection delivering integrated planning; Collaborate with Strategists to translate strategies into tactical plans; Lead cross-channel optimization and advanced measurement; Implement and test new tools and technologies within campaigns; Foster cross-functional collaboration across internal teams.
Seniority
Senior, hands-on IC with line management