Advanced Analytics Senior Executive, GOC
Core
Senior Associate in Data Strategy collaborating with Planning, Activation, and Analytics teams to turn audience data into actionable marketing strategies and support precision marketing across paid, owned, and earned media.
Role type
Senior Associate, Data Strategy
Builds
Audience strategies, audience metadata, and data-driven insights for client campaigns.
Domain
Digital Marketing / AdTech / Media Planning
Deliverable
product features
Required skills
Media or digital strategy, AdTech/MarTech/programmatic advertising knowledge, quantitative data analysis, audience segmentation, statistical analysis, data visualization, audience library management, Microsoft Excel/Word/PowerPoint proficiency, syndicated audience tools (comScore, Nielsen, MRI)
Preferred skills
Client-facing communication, project management, intellectual curiosity, emerging technologies
Technologies
WPP Open, comScore, Nielsen, MRI, Microsoft Office Suite