Director, Data Strategy, UK (FTC)
Core
Director leading data strategy and technology transformation for BT Group's consumer brands (BT, EE, Plusnet) to deliver personalized brand experiences and drive paid media outcomes.
Role type
Senior IC data strategy director with light management responsibilities
Builds
Data-led audience and bidding strategies, test/trial recommendations for paid media, and technology project roadmaps (e.g., Amazon Marketing Cloud)
Domain
Digital advertising, paid media, telecommunications, data strategy
Deliverable
product features
Required skills
Data strategy, paid media strategy, technology project ownership, cross-functional collaboration, stakeholder management, AI adoption, privacy-first media understanding
Preferred skills
Telco experience, matrixed environment management
Technologies
Amazon Marketing Cloud, AI tools, paid media platforms
Responsibilities
Lead delivery of test, trial, and strategy recommendations across paid media campaigns; own workstreams for DPAM use-cases and media acceleration roadmaps; maintain Data Strategy ways of working and audience playbooks; act as a conduit between technical and non-technical teams; define and request future data products and signals; manage reports (Associate Director, Manager, Associate) to ensure high-quality work
Seniority
Director, light management
