SEO Specialist
Core
SEO and Generative Engine Optimisation (GEO) expert driving search visibility and business impact for international brands.
Role type
SEO Specialist (Search Marketing)
Builds
Search strategies and optimizations for client websites
Domain
Digital Marketing / Search Engine Optimization
Required skills
Technical SEO audits, Content gap analysis, Content brief creation, Meta tag optimization, Internal linking analysis, AI search visibility audits (GEO/GSO), Tool proficiency (Screaming Frog, Google Search Console, GA4, Semrush)
Preferred skills
SEA experience, Generative Engine Optimization (GEO) knowledge
Technologies
Screaming Frog, Google Search Console, Google Analytics 4, Semrush
Responsibilities
Conduct technical SEO audits and provide recommendations, Perform content gap analysis and create content briefs, Optimize meta tags and internal linking structures, Execute AI search visibility audits including GEO/GSO, Connect search performance to business metrics (leads, sales, brand sentiment), Collaborate with copywriters and global search teams
Seniority
Mid-level, hands-on IC