Head of Performance Creative Strategy
Core
Own the creative strategy for advisor acquisition, defining concepts, angles, and formats to drive sign-ups and optimize performance.
Role type
Head of Performance Creative Strategy (Leadership, hands-on IC)
Builds
A scalable creative strategy function, testable concept pipelines, and a compliant creator/UGC program for a travel advisory platform.
Domain
Travel technology / Performance marketing / AI-driven creative
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy for performance marketing, structured creative testing program design, translating performance data into creative briefs, hands-on fluency with AI creative tools, team leadership and mentorship, elevated brand taste, cross-functional collaboration
Preferred skills
Subscription or marketplace growth marketing experience, agency and in-house background, interest in travel industry, building creator/UGC programs in regulated categories, standing up creative strategy functions from scratch
Technologies
AI creative tools (image/video generation, copy generation, rapid variant production)
Responsibilities
Set creative direction and quarterly plans for advisor acquisition, build a roadmap of testable concepts tied to channel hypotheses, analyze performance data to iterate or retire concepts, write briefs and ship assets across static, video, and emerging formats, partner with Growth Marketing Managers on channel-specific needs, design a compliant creator and UGC program, leverage AI as core infrastructure for productivity
Seniority
Senior, hands-on IC
