Performance Marketing Manager
Core
Own paid media strategy and execution across core digital channels while supporting ABM ad campaign management to drive higher-performing campaigns across the funnel.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and ABM ad campaigns
Domain
B2B cybersecurity / Identity Security
Required skills
Paid media strategy, Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Reddit Ads, ChatGPT Ads, Agency management, Creative strategy, Budget management, Data analysis, AI tool usage
Preferred skills
ABM experience, Cybersecurity/Identity Security domain knowledge, Marketing automation platforms (Salesforce, HubSpot, 6sense, Demandbase)
Technologies
Google Ads, Meta, LinkedIn, YouTube, Reddit, ChatGPT, Salesforce, HubSpot, 6sense, Demandbase
Responsibilities
Execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT; Support ABM ad campaign management; Direct ad agency day-to-day execution; Lead channel-specific creative strategy and briefing; Manage budget allocation and pacing; Analyze campaign performance and optimize for ROI; Use AI tools to automate reporting and analysis; Partner with MOPS, PMM, and ABM stakeholders.
Seniority
Mid-Senior (4-10 years experience)