Associate Director, Media Planning
Core
Supervise client implementation needs, coordinate with global marketing teams, and manage client implementation teams to ensure productivity and strategic rigor in media planning.
Role type
Senior IC media planning director
Builds
Strategic media plans and cross-channel execution for client portfolios
Domain
Advertising and media buying
Required skills
International marketing, 360 media planning, client and agency relationship management, strategic media planning, fiscal management, cross-channel execution, QBR and post-reporting presentation, budget optimization, industry intelligence analysis
Preferred skills
Agency or vendor experience, proficiency with MediaOcean and Infosys, digital and social media expertise, Google Analytics
Technologies
MediaOcean, Infosys, Microsoft Office (Outlook, Excel, PowerPoint, Word), Google Analytics, Google Images
Responsibilities
Coordinate international marketing initiatives with global internal teams, develop strategic media plans across several portfolios, effectively convey and manage media output, manage client, agency, and vendor relationships, present insights and QBRs to clients, gain client approval on optimizations and budget shifts, oversee and approve communications strategy, advise planning staff on strategic points-of-view
Seniority
Senior, hands-on IC