Manager Programmatic (Mensch)
Core
Responsible for the development and operational execution of programmatic activities for clients, including campaign analysis, optimization, and strategy.
Role type
Manager, Programmatic Media Buying
Builds
Optimized programmatic media campaigns and setups for clients
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic media buying, Campaign analysis, DSP management, Audience selection, KPI tracking, Data preparation (Excel/PowerPoint), Stakeholder collaboration
Preferred skills
Digital media landscape knowledge, Continuous learning
Technologies
DSPs, Ad & Audience Verification technologies
Responsibilities
Develop and execute programmatic activities for clients, Analyze campaign results and derive optimization measures, Monitor ongoing campaigns in DSPs, Support selection of target audiences, technologies, and inventory, Optimize programmatic media buying to meet performance goals, Collaborate with specialist teams and external partners