Data Scientist – Analytics
Core
Data Scientist supporting strategic initiatives, A/B testing, and data-driven optimization of marketing campaigns and business processes for WPP Media's AI-driven media operating unit.
Role type
Mid-level IC Data Scientist (Analytics)
Builds
Data activation solutions, marketing campaign optimizations, and strategic insights for media clients.
Domain
Media & Advertising, AI-driven marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Python, Jupyter, GCP services (BigQuery, Cloud Functions, Vertex AI), machine learning (supervised/unsupervised, classification, regression), data manipulation (Pandas, NumPy)
Preferred skills
Google Cloud Machine Learning Engineer certification, Python for Data Science certification
Technologies
Python, Jupyter, BigQuery, Google Cloud Functions, Vertex AI, Pandas, NumPy
Responsibilities
Develop and implement data science algorithms for strategic initiatives; Collaborate on A/B test design and execution; Preprocess and analyze large datasets to identify trends; Optimize marketing campaigns through data-driven approaches; Present findings to internal stakeholders.
Seniority
Mid-level, hands-on IC
