Product Marketing Manager, Knowledge Work - Core Products
Core
Own foundational positioning, storytelling, and enablement for Claude's core knowledge-work products (Chat, Cowork) to help millions of knowledge workers and buyers adopt AI.
Role type
Senior Product Marketing Manager (IC)
Builds
Positioning docs, battlecards, persona narratives, website/product page messaging, sales enablement assets, and AI-native workflow systems.
Domain
Generative AI / Knowledge Work Software
Deliverable
product features
Required skills
Positioning and messaging strategy, storytelling and copywriting, ICP and persona framework development, sales enablement asset creation, autonomous IC execution, systems thinking, AI-native workflow automation, marketing to cross-functional buyer bases
Preferred skills
Analyst relations (Gartner, Forrester), plans and pricing presentation, senior PMM leadership in productivity/collaboration software
Technologies
Claude, AI-native workflows (Skills, automations)
Responsibilities
Define and evolve positioning/messaging house for core products; build sales enablement assets (pitch decks, battlecards); develop ICP and persona frameworks; own website and product page messaging; create libraries of top use cases; partner with GTM/Marketing for consistency; build AI-native systems to update foundations; contribute to pricing and analyst relations materials
Seniority
Senior, hands-on IC