Senior Media Planning Director, GOC
Core
Partner with client and agency leads to develop communications strategies, own the strategic foundation of client plans from insight to activation, and ensure strategic intent remains integrated throughout delivery.
Role type
Senior IC media planning director (strategy)
Builds
Integrated communications and content strategies with clear objectives, channel roles, and measurement frameworks
Domain
Marketing & Advertising
Required skills
Integrated marketing and communications strategy, Channel strategy (digital and emerging media), Strategic narrative synthesis, Consumer research methodologies, Team leadership and mentoring, Cross-functional collaboration, Strategic risk management, Facilitation and presentation
Preferred skills
Advanced English proficiency, Experience with WPP Open platform, Global best practices in media planning
Technologies
WPP Open, Open Intelligence
Responsibilities
Partner with senior client and agency leads to develop communications strategies, Own the strategic foundation of client plans from insight development through action planning, Translate intelligence into clear target definitions and actionable strategic choices, Build credible relationships with key stakeholders, Lead, inspire, coach, and develop Strategy talent, Ensure strategic intent remains integrated throughout delivery, Partner with client leadership to build learning plans
Seniority
Senior, hands-on IC with mentorship responsibilities