Insights & Business Strategy Manager
Core
Manager leading the delivery of bespoke research and insight projects for global FMCG and automotive clients, translating diverse datasets into actionable audience understanding.
Role type
Manager, Insights & Business Strategy
Builds
Global research programmes and audience integration for WPP Open platform
Domain
Media & Advertising, Market Research
Deliverable
dashboards & analysis
Required skills
Research proposal writing, Statistical analysis (SPSS, Python, R), Stakeholder management, Project planning, Data visualization, Qualitative & quantitative research methodologies
Preferred skills
Experience in global media agency, Understanding of syndicated data tools (GWI, Euromonitor), Cultural insight generation
Technologies
SPSS, DisplayR, Python, R, Excel, Telmar, Choices, GWI, Audience Origin, BAV, TGI
Responsibilities
Lead delivery of research projects from proposal to reporting, Analyze datasets to derive consumer stories, Present insights to clients and agency teams, Collaborate with data technology teams on data specs, Support new business pitches with strategic insights
Seniority
Manager, hands-on IC
