Digital Marketing Manager
Core
Manage online presence and execute digital marketing campaigns for a residential painting company.
Role type
Digital Marketing Manager
Builds
Online presence, marketing campaigns, and content for a residential painting business.
Domain
Residential Services / Digital Marketing
Deliverable
product features
Required skills
SEO/SEM management, email marketing strategy, social media management, display advertising, copywriting, landing page optimization, WordPress/WP Bakery, Google Ads (Search/Display/Shopping/Video/Remarketing), Google Analytics, conversion rate optimization (CRO), A/B testing, marketing automation.
Preferred skills
Graphics knowledge, Facebook Ad Manager/Power Editor, CRM (Infusionsoft/Zoho), Google Tag Manager.
Responsibilities
Plan and execute digital marketing campaigns (SEO/SEM, email, social, display), create content marketing strategies, write and proofread articles, manage social media presence, track campaign KPIs, execute CRO strategies, monitor industry developments, collaborate with company owner on marketing plans.
Seniority
Mid-Senior, hands-on IC
