Executive, Digital Media Planning, Pakistan
Core
Execute digital media planning and campaign management for global and local brands across paid social, search, video, display, and programmatic platforms.
Role type
Junior Digital Media Planner
Builds
Integrated digital campaigns and media plans for client accounts
Domain
Digital Advertising & Media Planning
Required skills
Digital media planning, campaign execution, data analytics, budget allocation, performance reporting, stakeholder management, project management, Excel, PowerPoint
Preferred skills
Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, audience planning, competitor tracking
Technologies
Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, Excel, PowerPoint
Responsibilities
Prepare media plans, flowcharts, and budget allocations; coordinate campaign launches with internal teams and media partners; monitor campaign delivery and performance against KPIs; analyze campaign data and provide optimization recommendations; prepare weekly, monthly, and campaign-end performance reports; conduct competitor tracking and digital landscape analysis; assist in audience planning and targeting recommendations.
Seniority
Junior, 0-2 years experience