Associate Director, Planning
Core
Strategic media planning and campaign management for bp (Retail, Fuel, Loyalty, and electric charging) within the WPP inter-agency team.
Role type
Senior IC media planner / Account Director
Builds
Media plans, campaign strategies, and measurement frameworks for brand and performance campaigns.
Domain
Media planning, advertising, retail, and energy sector.
Required skills
Media channel strategy, audience research and planning tools (TGI, Touchpoints), campaign management, measurement framework design, stakeholder management, team leadership.
Preferred skills
Ecommerce knowledge, alternative data source familiarity, challenger mindset.
Responsibilities
Design media approaches for hard-to-reach audiences, connect data across client and media owners, manage daily campaign operations and annual planning, create measurement frameworks, lead agency teams and client sessions.
Seniority
Senior, hands-on IC with management responsibilities