Digital Marketing Specialist
Core
Manage online presence and execute digital marketing campaigns for a residential painting company.
Role type
Digital Marketing Specialist
Builds
Online presence, marketing campaigns, content, and email strategies for a residential painting business.
Domain
Residential Services / Digital Marketing
Deliverable
product features
Required skills
SEO/SEM management, email marketing strategy, social media management, copywriting, landing page optimization, Google Ads platform expertise, Google Analytics proficiency, WordPress and WP Bakery plugin usage.
Preferred skills
Graphics knowledge, CRM experience (Infusionsoft, Zoho), Google Tag Manager understanding, Facebook Ad Manager/Power Editor experience.
Technologies
Google Ads, Google Analytics, Google Webmaster Tools, Google Search Console, WordPress, WP Bakery, Infusionsoft, Zoho, Facebook Ad Manager, Power Editor, Google Tag Manager.
Responsibilities
Plan and execute SEO/SEM, email, social media, and display advertising campaigns; develop content marketing strategies and write articles; create email marketing strategies and copy; organize and maintain social media presence; track and report on campaign KPIs; execute conversion rate optimization strategies; monitor industry developments; collaborate with the owner on marketing plan execution.
Seniority
Mid-level, hands-on IC
