Manager, Media Activation
Core
Lead the setup, execution, and day-to-day management of programmatic and digital campaigns (Newsletters, podcasts, YouTube) for Google portfolio brands.
Role type
Manager, Media Activation (Digital/Programmatic)
Builds
Programmatic and paid social campaigns across Google Ads and DV360
Domain
Digital Advertising / Programmatic Media
Required skills
Programmatic advertising, Google Ads, DV360, Campaign execution, Performance analysis, Vendor management, Budget pacing
Preferred skills
Paid Social, Optimization levers, Testing approaches, Google Ads/DV360 certifications
Technologies
Google Ads, DV360
Responsibilities
Lead setup and execution of programmatic and digital campaigns; Oversee media buys with emphasis on YouTube activation; Partner with planning and account teams; Monitor, analyze, and optimize campaigns; Manage digital publishers and external partners; Maintain data integrity for tracking and budget pacing.
Seniority
Manager, 3-5 years experience, 1-2 direct reports