Director, Product & Segment Marketing Manager
Core
Lead product and segment marketing for a legal document management platform, defining go-to-market strategies and messaging for law firms and corporate legal departments.
Role type
Director, Product & Segment Marketing
Builds
Go-to-market strategies, value propositions, sales enablement materials, and launch plans for legal technology solutions.
Domain
Legal Technology / Enterprise SaaS
Deliverable
product features | dashboards & analysis
Required skills
Product marketing, Segment marketing, Go-to-market strategy, Competitive intelligence, Sales enablement, Team leadership, Market research, Strategic planning
Preferred skills
Legal industry expertise, B2B SaaS experience, Data-driven decision making
Technologies
ndMAX AI, Smart Answers, Document automation tools
Responsibilities
Define differentiated go-to-market strategies for Strategic, Large, Midsize, Small law firms, and Corporate Legal segments; Own product messaging and positioning for the product portfolio; Lead competitive intelligence and win-loss analysis; Develop sales enablement tools like battle cards and pitch decks; Drive product launches in collaboration with product and sales teams; Mentor and develop a team of product marketers.
Seniority
Director, hands-on leadership