Senior Marketing Lead - Lower Tanzania
Core
Drive customer acquisition, agent engagement, and brand growth for Sun King's solar products in Lower Tanzania through field-based market insights and localized marketing strategies.
Role type
Senior Marketing Lead (Field & Strategy)
Builds
Localized marketing plans, demand generation campaigns, retail activation programs, and product go-to-market strategies for solar home systems and related devices.
Domain
Renewable Energy / Solar Home Systems / Emerging Markets
Required skills
Field customer immersion, market segmentation, campaign execution, retail audit, product positioning, ROI analysis, stakeholder management
Preferred skills
Experience in rural/peri-urban markets, solar industry knowledge, data-driven decision making
Technologies
Radio, digital platforms, retail POS materials, field data collection tools
Responsibilities
Conduct 60%+ field time engaging customers and agents to gather market insights; Develop and execute regional marketing plans aligned with commercial targets; Manage trade marketing and retail excellence including audits and merchandising; Coordinate product launches and go-to-market strategies for solar products; Measure and optimize marketing ROI across all channels; Collaborate with national teams to localize campaigns.
Seniority
Senior, hands-on IC