Analytics Associate Director
Core
Lead strategic analytics, measurement frameworks, and experimentation for global media campaigns to drive client growth and marketing effectiveness.
Role type
Senior IC analytics associate director (media effectiveness & strategy)
Builds
Comprehensive measurement and testing plans, campaign reviews with actionable insights, and data-driven strategies for global clients.
Domain
Media advertising, digital marketing, and data analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic analytics application, marketing effectiveness analysis, measurement framework design, client stakeholder engagement, internal stakeholder management, commercial contribution, thought leadership
Preferred skills
None explicitly stated
Technologies
Google Cloud Platform, SQL, R, Python, pandas, numpy, scipy, matplotlib, Jira, Trello, MMM, MTA, Sales Lift tools
Responsibilities
Build and apply deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans; Lead the creation of clear, robust, and thought-provoking campaign reviews and insights; Develop deep understanding of marketing platform testing and targeting abilities and act in a consultative capacity; Build trusted relationships with senior client marketing, analytics, and data leads; Manage relationships with data engineering teams and set automation strategies; Support the commercial health of client accounts by contributing to the scoping and delivery of high-value analytics projects; Translate complex data concepts for stakeholders and contribute to the company's data strategy
Seniority
Senior, hands-on IC with management responsibilities
