Growth Marketing Manager (Japan/Asia)｜Startale App のプロダクトグロースを牽引
Core
Driving product growth for Startale App, a digital asset super app, by managing the full funnel from acquisition to retention through data-driven marketing and Go-to-Market strategies.
Role type
Growth Marketing Manager (Consumer App/Web3)
Builds
Startale App (digital asset super app) and its growth engine
Domain
Web3 / Blockchain / Fintech / Consumer Tech
Required skills
Product/Growth/Digital Marketing, Go-to-Market strategy, Funnel optimization, A/B testing, Analytics, Regulatory compliance, Cross-functional collaboration
Preferred skills
Consumer Tech/Fintech/SaaS/Game/Web3 experience, Mobile app marketing, Product analytics tools (Mixpanel/Amplitude/Google Analytics), Lifecycle marketing, A/B testing frameworks, Blockchain/dApp knowledge
Technologies
Mixpanel, Amplitude, Google Analytics
Responsibilities
Design and execute Go-to-Market strategies for app launches and new features; Run cross-channel growth campaigns (organic/community/paid) to improve acquisition and retention; Translate technical updates into user-facing content; Measure campaign performance using product growth and on-chain metrics; Liaise with regulators to ensure compliant launches in Japan; Collaborate with Product, Design, and Community teams to align messaging and experience.
Seniority
Mid-Senior (4-7 years experience), Hands-on IC