Director, SEO/GEO
Core
Define and execute organic search strategy across traditional search engines and AI-powered discovery platforms to drive traffic, advisor acquisition, and bookings.
Role type
Director, SEO/GEO (hands-on individual contributor)
Builds
Scalable SEO/GEO systems, automated workflows, and AI agents for search visibility
Domain
Travel technology, AI-powered search, Generative Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SEO strategy, technical SEO (crawling, indexation, schema), Generative Engine Optimization (GEO), AI agent development, automation scripting, data analysis, cross-functional leadership
Preferred skills
Travel industry experience, marketplace experience, agency management
Technologies
Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, ChatGPT, Claude
Responsibilities
Own end-to-end organic search strategy; Lead GEO strategy for AI platforms; Partner with Engineering for technical audits; Develop keyword and entity strategies; Design measurement frameworks; Build AI agents and automated workflows; Manage external agency relationships
Seniority
Director, strategic leadership with hands-on execution
