SU - AI Content Marketing & Digital Marketing Specialist
Core
Planning, creating, and optimizing content across digital platforms using AI-powered tools to drive brand awareness, engagement, and conversions.
Role type
AI Content Marketing & Digital Marketing Specialist
Builds
Content assets (blogs, social media posts, email campaigns, landing pages, video scripts) and digital marketing campaigns
Domain
Digital Marketing / AI Content Generation
Deliverable
product features
Required skills
Copywriting, SEO optimization, AI content generation tools, Digital campaign management, Data analysis, Project coordination
Preferred skills
CMS platforms (WordPress, Webflow), AI image generation, A/B testing, CRO, Marketing automation, Basic HTML/CSS
Technologies
ChatGPT, Jasper, Copy.ai, Writesonic, Surfer SEO, SEMrush, Clearscope, HubSpot, Mailchimp, Meta Ads, Google Ads, Google Analytics, Midjourney, DALL·E
Responsibilities
Develop content marketing strategies using human and AI-assisted tools; Plan, create, and publish engaging content across platforms; Use AI tools to accelerate content ideation and production; Optimize content for SEO using AI tools; Manage digital campaigns across email, social media, search, and display channels; Analyze campaign data and adjust strategies; Coordinate with designers, video editors, and developers; Monitor AI and marketing trends; Maintain content calendars and reporting dashboards; Ensure brand consistency and compliance
Seniority
Mid-level (2–4 years experience)