SEO Manager
Core
Lead and scale SEO delivery for a portfolio of home-services clients (HVAC, plumbing, remodeling) across the US, focusing on local SEO, Google Business Profile optimization, and organic growth.
Role type
Senior SEO Manager (Local SEO & Google Business Profile)
Builds
Scalable SEO processes, templates, QA checks, and reporting standards for multi-location home-service businesses.
Domain
Home services industry + Local Search & SEO
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Local SEO strategy, Google Business Profile optimization, technical SEO auditing, WordPress management, keyword research, link building coordination, performance reporting, remote collaboration
Preferred skills
Omnichannel strategy, structured data/schema implementation, mentoring junior specialists
Technologies
Google Search Console, Google Analytics 4, SEMrush, Ahrefs, WordPress, Looker Studio, Asana, Slack, Zoom
Responsibilities
Own SEO strategy and execution for home-services clients; Create and maintain SEO roadmaps for technical, content, and local visibility improvements; Conduct city-level keyword research and local expansion planning; Run technical audits covering crawlability, indexation, and Core Web Vitals; Coordinate link acquisition activities and maintain backlink playbooks; Use GA4 and GSC to track performance and report progress.
Seniority
Senior, hands-on IC