Vice President, Commerce
Core
Lead the E-commerce practice for WPP Media in India, managing media commerce campaigns and driving client growth across e-commerce platforms.
Role type
Senior IC Vice President, E-commerce Practice Lead
Builds
Media commerce strategies and campaigns for client e-commerce businesses
Domain
Digital Advertising / E-commerce
Required skills
E-commerce ecosystem knowledge, Digital ad platform expertise, Performance marketing management, Team leadership, Strategic partnerships, P&L management
Preferred skills
Experience with large e-commerce/internet platforms, FMCG/Consumer Durables category experience, Media monetization experience
Technologies
Google Ads, Facebook Ads, Amazon DSP, Amazon Search
Responsibilities
Manage integration of media commerce campaigns with mainline digital planning, Execute and track performance of media commerce campaigns, Lead evangelization of e-commerce across client media plans, Manage a team of 2-3 specialists
Seniority
Senior, hands-on IC