Director, Product Marketing
Core
Lead go-to-market strategy and messaging for TEGNA's linear and streaming TV advertising business, with a strong focus on the Premion DSP platform.
Role type
Director, Product Marketing
Builds
Go-to-market strategy, messaging, and sales enablement assets for CTV/streaming advertising
Domain
Media & Advertising (CTV/Streaming DSP)
Deliverable
product features
Required skills
Product marketing leadership, CTV/streaming ad tech expertise, sales enablement, cross-functional partnership, team management
Preferred skills
Experience with local/regional agencies, MBA
Technologies
Premion DSP, CTV platforms
Responsibilities
Translate platform capabilities into positioning and sales narratives; develop differentiated messaging against competitors; design and oversee sales enablement assets; manage and develop a Product Marketing Analyst; support pipeline growth for streaming advertising.
Seniority
Director, hands-on IC with team leadership
