Growth Marketing Manager, Upper Funnel
Core
Own top-of-funnel campaigns and measurement for a B2B AI security platform, testing channels like CTV, audio, and out-of-home to drive brand visibility and website traffic.
Role type
Senior Growth Marketing Manager (Upper Funnel)
Builds
Top-of-funnel brand campaigns and measurement frameworks for B2B AI security solutions
Domain
B2B SaaS / Physical AI / Video Security
Required skills
Growth marketing strategy, Paid media buying, Incrementality testing (geo-lift/holdout), Creative storytelling, Data analysis (SQL/Excel), Budget management
Preferred skills
CTV, Out-of-home (OOH), Audio advertising, Account-based marketing (ABM)
Technologies
CTV, YouTube, LinkedIn, SQL, Excel
Responsibilities
Design and execute top-of-funnel campaigns across diverse channels; Build ICP targeting and channel mix strategies; Conduct incrementality tests to measure campaign impact; Manage media budget allocation based on performance data; Partner with creative teams to develop campaign narratives; Document insights and optimize future strategies
Seniority
Senior, hands-on IC
