Growth Marketing Manager, Organic & Conversion
Core
Own verkada.com as a revenue engine and warm email programs to turn interest into pipeline; build organic and AI search engine from ground up; run experiments on pages/forms to optimize conversion.
Role type
Growth Marketing Manager (Organic & Conversion)
Builds
Organic and AI search engine; website conversion optimization; lifecycle email nurture programs
Domain
B2B SaaS / Physical AI Security
Required skills
Growth marketing, Lifecycle marketing, Experimentation (A/B testing), SEO/AEO strategy, Data analysis, Web analytics (GA4, GTM), SQL, Excel
Preferred skills
Consumer or prosumer growth experience, Startup experience (0-1), Investment banking/consulting background
Technologies
GA4, Google Tag Manager, SQL, Excel
Responsibilities
Own organic and AI-search pipeline; Own conversion rate across website pages; Rethink form experiences and conversion paths; Own warm email performance; Define conversion events and ensure clean tracking; Collaborate with data science, web, design, and sales teams
Seniority
Mid-Senior, hands-on IC